BUDGET TAGGER FULL
BUDGET TAGGER TV

BUDGET TAGGER TV

Consider repurposing the tickets by including the influencer as a title sponsor for major sporting events for additional impressions beyond TV and news media coverage. Sporting events, festivals, and shows are also perfect opportunities for an experiential partnership.

BUDGET TAGGER FULL

Both brands benefit from the exposure, organically create opportunity for influencer content and create a full experience for the influencers. A hotel can consider partnering with a local tourism board in a picturesque area for a VIP experience that will entice influencers. Airlines, especially those with routes to dream worthy locations, can provide complimentary flights to their new destination. Travel brands like airlines and hotels are perfect for experiential compensation. The Best Industries for Experiential CompensationĮxperiential compensation is a valuable tool for unique and personal exposure of your brand to a specific audience.

The simple and mathematical process will inform the CPM for a partnership and any adjustments necessary to create it.

For example, an airline partnering with a local tourism board and a high ropes course experience would include the value of the flight, lodging and the high ropes course activity in the bundle package value. Begin with the value of the experience or service and add in the comped travel costs like airfare, car services, and lodging. If the value of the product is not equivalent to the influencer’s rate, the partnership offer can be increased to account for it.Įxperiential compensation is a similar process. For example, is the retail value or scarcity of a new product of equal value to the rate card for the requests made? Determining the Value of the Product or Experienceīefore beginning an influencer marketing campaign, analyze the value of your product or experience and determine if it is an appropriate compensation in exchange for the ask of the influencer. The barter arrangement is a valuable tool to create invaluable influence and within an accessible budget. Typically, influencers request financial compensation for their creator or ambassador contributions but providing product or experiences might be considered if the exchange is comparable. Influencers are not the only creative ones partners can also be creative in how they compensate their influencers.

Budget tagger